Bat Xat makes imprint to promote tourismIn addition to upgrading traffic infrastructure, investing in the construction of accommodation facilities, embellishing and repairing tourist attractions, supporting people to do tourism… Bat Xat district also pays special attention to creating imprint through specific tourism products
|The parallel ancient tree in Y Ty commune is one of the tourist symbols of Bat Xat district|
In the past few days, many photos of tourists coming to Bat Xat have appeared on social networks with creative and eye-catching signposts. Mai Kim Thuy, a tourist from Hanoi said: I have been to many places and found that in some countries, there are also signposts with unique and strange designs to attract tourists. I am surprised that in the highland tourist destination, this way is also done.
In order to facilitate tourists to access tourist sites and attractions, over the past time, Bat Xat district has placed more than 40 informational signs and warning signs along Provincial Roads 156, 158... Instead of usually rigid signs, strange and unique signs with rustic wood shape, letters written in reflective paint create environmentally friendly feeling that has attracted the attention of tourists.
Mr. Pham Van Tam, Head of Culture and Information Department of Bat Xat district said: Signboards not only have the function of guiding tourists, but also represent images of Bat Xat tourism. Therefore, the district directs specialized agencies to coordinate with the locality to design signboards that are both aesthetically pleasing, have their own imprint and create a feeling of closeness to the natural landscape.
|Creative signage attracts the attention of tourists|
In addition to signage, Bat Xat district has also built a set of tools to promote brand identity including slogans, logos, Bat Xat tourist photo books, guidebooks for tour guides, videos and clips about tourism... The district also focuses on developing unique and different tourism products and promoting tourism symbols such as two parallel ancient trees (Y Ty commune), Lung Po flagpole (A Mu Sung commune) ...
In the coming time, Bat Xat district will continue to research and develop specific tourism products to make imprint on the land and Bat Xat people to domestic and international friends. Only in this way can we "awaken" the potential of scenic spots, landscapes, and cultural identities of the locality, contributing to the development of tourism in the district and the province.