Lao Cai: Developing community-based tourism in a sustainable way

Currently, Lao Cai is the leading locality in the country in the number of intangible cultural heritages with 33 heritages, of which 02 are listed by UNESCO as the Representative Intangible Cultural Heritage of Humanity. This is the advantage and potential of tourism so that the locality can "turn heritage into an asset" in the process of preserving and promoting cultural heritage values to develop community tourism.

In recent years, Lao Cai tourism has experienced strong growth and is gradually becoming a breakthrough field in the province's economic development. In the first 6 months of 2022 alone, the number of tourists to Lao Cai reached about 1,718,022 turns; Total revenue from tourists reached about VND 6,002 billion, up 88.3% over the same period in 2021. In particular, it can be affirmed that the revenue of community tourism contributes significantly to the total revenue of tourism in Lao Cai province. On average, community-based tourist attractions welcome over 1 million visitors/year (of which staying guests account for 10%) accounting for nearly one-fifth of the total number of tourists in Lao Cai province.

Up to now, Lao Cai has become a favorite community-based tourism destination for tourists. Statistics show that, Lao Cai has more than 20 community tourism destinations in: Sa Pa, Bac Ha, Bat Xat, Bao Yen... From promoting the advantages of tourist attractions and forming attractive walking routes in Sa Pa, Bac Ha... Lao Cai has built and put into operation community tourism products with the name "One day as a bride of H'mong", "One day as a farmer of Dao", wine making contest, brocade weaving contest with tourists…

Many national and international events have been successfully organized, especially famous cultural and sports events, attracting domestic and foreign tourists, such as the International Mountain Marathon (Vietnam Mountain Marathon) “Festival Quintessence of the Northwest, Bac Ha White Plateau Festival “Bac Ha White Plateau Horse Hoof”, Sa Pa Snow Festival, Y Ty Autumn Festival, Festival Roses and brocade, a reenactment of Sa Pa Love Market, horse hooves in the clouds, etc. have made Lao Cai a favorite destination of domestic and international tourists.

Homestay Y Ty Dai Ngan (Bat Xat) attracts tourists to relax

Developing community-based tourism in Lao Cai province not only contributes to preserving the indigenous culture, but also brings practical economic benefits to local people. First of all, tourism contributes to livelihood transformation and income enhancement for ethnic communities participating in tourism chains. Statistics show that, in Lao Cai, more than 350 ethnic minority households are involved in the business of staying at home. Lao Cai was recognized by the Ministry of Culture, Sports and Tourism and the Vietnam National Administration of Tourism as the leading locality in the country in the effective development of the homestay community tourism model, popular in communes: Ta Van, Ta Phin (Sa Pa town), Y Ty (Bat Xat district), Ta Chai, Na Hoi, Ban Pho, Ta Van Chu, Ban Lien (Bac Ha district), Nghia Do (Bac Ha district). Bao Yen district). In particular, the Dao people in Ta Phin, Ta Van, Nam Cang communes... (Sa Pa district, Lao Cai province) have switched from monoculture of rice to tourism.

Community-based tourism in Lao Cai is increasingly attracting the attention of tourists and making an important contribution to improving the lives of ethnic communities participating in community tourism activities, forming a number of product brands that not only create jobs and increase income for the locality but also contribute directly to the promotion of cultural values of ethnic minorities. The expansion of tourism activities to villages has created job opportunities and increased incomes for ethnic minority communities, contributing to improving the material and spiritual life of the localities. In addition, the development of community-based tourism also provides opportunities for the restoration and development of a number of traditional occupations, customs and cultural activities of the community, contributing to the preservation and effective promotion of the cultural identity of the ethnic groups. Specifically: traditional handicraft products with brocade, traditional musical instruments, silver jewelry...; Ethnic cuisine: Thang Co, Seven-color sticky rice, Chinese sausage, Chili sauce, Seng Cu rice, medicinal chicken.... folklore activities, and traditional festivals also gradually attract the participation of tourists and travel agencies, contributing directly to the promotion of the cultural values of ethnic minorities.

According to the Netherlands Tourism Development Organization, although Lao Cai has impressive tourism resources and good market trends, the national cultural values have not been fully promoted to develop community tourism products. In addition to a few tourist spots that have been built, up to now, the exploitation and development of community-based tourism products has taken place in Lao Cai very slowly and has not yet exploited its full potential and strengths.

This situation requires that in the coming time, Lao Cai needs to promote tourism development in association with preserving the natural landscape, biodiversity, unique indigenous cultural features and environmental protection, it is necessary to develop new and attractive tourist products. In fact, community-based tourism is a product that attracts 70% of foreign tourists' attention when coming to Lao Cai. Under the impact of the COVID-19 pandemic, a series of traditional homestays in villages and hamlets operate in moderation.

Therefore, it is necessary to pay attention to building and replicating new products of high quality and reasonable price, capturing the needs and tastes of customers to serve tourists such as Fansipan's Purple Flower Hill, the homestay Swing Sa Pa, Y Ty Ecologe... Besides, it is necessary to research and discover to be able to open more attractive tourist routes in remote and isolated areas, combined with the development of unique tourism products of ethnic minorities; maintaining upland cultural markets towards the restoration and preservation of local culture, and at the same time exploiting culture into tourism development.

Ha Phuong

Related Posts

Gloriously golden ginkgo grove in Sa Pa

A grove of ginkgos with bright yellow leaves is called ginkgo, located on the campus of Cat Cat Hills Resort, Phan Si Pang ward (Sa Pa town).

Women who are passionate about travel

Women are increasingly bold, confident and assert their position in society. When the "smokeless industry" of Lao Cai is growing more and more, they are like "roses" that begin to emit fragrance, knowing how to seize the opportunities to live a better live.

"Green Nghia Do" Half-Marathon in 2022

The Half-Marathon is the first community event held in Nghia do commune. The prize was organized by Bao Yen District People's Committee in collaboration with Lao Cai Provincial Youth Union to celebrate the 31st anniversary of Lao Cai province's re-establishment day (October 1, 1991 - October 1, 2022) and looking forward to welcoming the 12th National Youth Union Congress, term 2022 - 2027. At the...

The beauty of Tan Tien terraced fields

Stopping in the land of Tan Tien in the journey to discover the beauty of Bao Yen, visitors will admire the terraced fields like waves on the mountainside.

Opening ceremony of Bac Ha White Plateau Festival in autumn 2022

On the evening of September 17, the People's Committee of Bac Ha district held the opening ceremony of the Bac Ha White Plateau Festival in the autumn of 2022 with the theme "Golden Autumn Fragrance".

Actively compete for the Bac Ha District General Sports Tourism Award

On September 17, the People's Committee of Bac Ha district organized the General Sports Tourism Tournament 2022.