Turning difficulties into opportunities to promote consumption of Vietnamese agricultural products

In addition to promoting and creating favorable conditions for export, Lao Cai province has proactively come up with many solutions to promote the consumption of agricultural products in the context of difficulties caused by the Covid-19 pandemic.

The prolonged Covid-19 pandemic has made the consumption of agricultural products difficult, especially in the harvest season of some local high-yield fruits such as Bac Ha plum, Bac Giang lychee, Son La mango... For Bac Giang province, the lychee production in 2021 is estimated at 180,000 tons (an increase of about 15,000 tons compared to 2020), of which the main lychee production is estimated at 135,000 tons. In 2021, the output of Bac Ha plum is expected to reach more than 1,700 tons, but consumption and selling prices decrease because there are no tourists… Facing that situation, Lao Cai province has actively organized a "Trade Week" , promoting the consumption of Bac Ha Tam Hoa plum, Bac Giang lychee and Son La mango” in Lao Cai city with the participation of businesses, cooperatives, production facilities and traders.

Consumers in Lao Cai city buy Son La mangoes.

The organization of a week of trade and agricultural product promotion has contributed to promoting product consumption in the local market, thereby supporting plum, lychee, and mango growers in the three provinces to consume products during this period. disease outbreak. This is also an opportunity to form sustainable links between manufacturing enterprises and distribution enterprises, creating favorable conditions for enterprises in the 3 provinces of Lao Cai, Bac Giang and Son La to connect and develop markets, associating production with consumption along the value chain.

Mr. Hoang Quoc Khanh, Standing Vice Chairman of the Provincial People's Committee affirmed: In addition to promoting the export of agricultural products, the province also pays great attention to the domestic market. Therefore, the Provincial People's Committee has directed the Department of Industry and Trade to organize the Endemic Agricultural Product Consumption Week, with the hope of helping people enjoy quality products. For agricultural products of Lao Cai, the province has linked with domestic supermarkets and put them on e-commerce platforms, and at the same time promoted consumption in the local market.

After visiting and shopping for plums, mangoes and lychees at the "Week of trade to promote consumption of Tam Hoa Bac Ha plum, Bac Giang lychee and Son La mango", Mr. Nguyen Quang Huy, Bac Cuong ward, Laos Cai said: I have never known mango products of Son La province before, but thanks to this promotion, I have enjoyed it. In addition to mango, I am also very satisfied when I buy Tam Hoa plum, quality lychee, clear origin at an affordable price.

Not only displaying, introducing and selling endemic agricultural products at the "Week of trade to promote consumption of Bac Ha Tam Hoa plum, Bac Giang lychee and Son La mango" in Lao Cai city, localities, Cooperatives and enterprises with endemic agricultural products also signed a memorandum of understanding to cooperate in consuming agricultural products with large supermarkets in Lao Cai city such as Duc Huy, Mai Long, Thanh Cong...

Mr. Nguyen Dinh Huong, Director of Hung Thinh Cooperative, Muong La district, Son La province said: This is the first time the cooperative's mango products have approached the Lao Cai market, so the cooperation with distribution and retail channels in Lao Cai city will help the cooperative have more stable markets. We hope that consumers in Lao Cai province will receive and consume not only mangoes, but also other agricultural products such as red flesh dragon fruit, jackfruit, etc., provided by Hung Thinh Cooperative.

According to statistics from the Department of Industry and Trade, more than 122 tons of plums, lychees and mangoes were consumed during the trade promotion week of Bac Ha plums (Lao Cai), Bac Giang lychees and Son La mangoes in the city. Lao Cai street. This is the clearest evidence for the effectiveness of the promotion week as well as the initiative of Lao Cai province in promoting the consumption of agricultural products.

In addition to organizing the trade week to promote consumption of Bac Ha plum, Bac Giang lychee and Son La mango, Lao Cai province also promotes the consumption of agricultural products, especially Tam Hoa plum products on trade floors. electronics (Postmart, Voso...). According to a representative of Bac Ha District Agricultural Service Center, since signing with e-commerce platforms, the center has sold 39 tons of Tam Hoa plums of all kinds. The price of Tam Hoa plum fluctuates from day to day, grade 1 plum remains stable at 50,000 VND/kg. Some clues have ordered large quantities, so the price of plums has increased in recent days. For the first time, Bac Ha Tam Hoa plum is available on the e-commerce platform, this is the premise for other agricultural products to be listed on the e-commerce platform, expanding the distribution range, bringing Lao Cai agricultural products to consumers national consumption.

Facing difficulties in exporting and consuming agricultural products due to the impact of the Covid-19 epidemic, the promotion of domestic consumption has helped consumers access high-quality specialties at affordable prices that before. These are often exported, increasing confidence and pride in Vietnamese goods.

According to Duc Phuong/LCĐT

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