Recently, the town of Sa Pa announced the decision of the Provincial People's Committee to recognize 10 new tourist attractions in the area. Along with that, the town People's Committee launched an emulation movement to improve the quality, brand and image of Sa Pa National Tourist Area in 2020 to stimulate demand and attract visitors to Sa Pa, contributing to tourism development. sustainable calendar. The movement was widely launched to communes, wards, people, tourist zones, destinations, travel business units, accommodation establishments, food service establishments and homestays. ) in the town area.

Sapa highland village.

With the following messages: "Clean, civilized and hospitable"; "Clean, identity, attractive and friendly"; "Professionalism, prestige, quality"; "Clean, consistent, friendly and quality"; "Hygienic, safe, civilized, professional" and "Identity, friendliness, quality, professionalism", the Town People's Committee wants to improve the comprehensive quality of tourism, thereby building the image, Sa Pa tourism brand is increasingly friendly to visitors. To carry out this movement, Sa Pa mobilizes people in communes, wards and travel business units to emulate the improvement of environmental sanitation, regeneration of tourist landscapes; behave properly, civilized, friendly, respect tourists; prevent begging, theft and enticing tourists; provide honest and complete advice on the tour program, services and provide full services according to the committed content, do not gain illegal benefits from guests and do not discriminate against guests; Ensure food safety…

Right after the movement was launched, there were many positive signals from service businesses and travel agents in Sa Pa town through incentive programs, service discounts, but still guaranteed. Quality assurance for tourists. Not only that, in the context of the complicated Covid-19 epidemic, the tourism community continues to promote the propaganda of Sa Pa as a safe destination, and at the same time calls on people to join hands to prevent and combat Covid- 19.

On the facebook group "Sapa homestay", more than 38,000 members participated, an account named Dai Chinh launched a program to promote Sa Pa as a safe destination, joining hands to help guests delay, cancel tours, cancel rooms, change rooms. free of charge at the accommodation when the need arises in case of complicated Covid-19 translation. Immediately after that, the program received many positive comments from accommodation establishments and tourists who love Sa Pa. Facebook account named Say Sunny commented: "There are places that come once and do not want to go back, but because Sa Pa is so lovely, I go twice and still want to return to Sapa."

Mr. Dai Van Chinh, Dai Nam homestay campus in Sa Pa - the person who launched the program - said: The purpose of our program is to build a beautiful image of Sa Pa, so that every visitor to Sa Pa can feel and fully experience the friendly, hospitable Sa Pa people, not just. place of business with the purpose of making money. In difficult times, we are willing to suffer, join hands with the community to repel the epidemic, ensure safety first, so that next time you come back, visitors still love Sa Pa.

Mr. Vuong Trinh Quoc, Chairman of Sa Pa Town People's Committee affirmed: Resolution of the Party Congress of Sa Pa town defines tourism as a key and breakthrough economic sector in the period 2020 - 2025 in the spirit of the Politburo's Resolution No. 08 dated January 16, 2017 on tourism development. calendar into a spearhead economic sector. Since the first Covid-19 outbreak, there are many good habits of people and tourism businesses that need to be maintained, such as environmental sanitation, food safety, enthusiastic service style. friendly with visitors ... To continue to promote the positive aspects, the Town People's Committee launched an emulation movement, signed a commitment between the Town People's Committee and localities, branches, fields, business establishments in the tourism sector. The locality is committed to improving the quality, image and brand of tourism comprehensively, striving to build Sa Pa into a national tourist area of international stature.