Lao Cai: Promote digital transformation in tourism
On November 25, Lao Cai Provincial People's Committee held a conference to evaluate policy impacts and solutions for digital transformation in tourism to cope with the Covid-19 epidemic.
Seminar on the topic "Trends in digital transformation in tourism".
Attending the conference were Mr. Hoang Quoc Khanh, Vice Chairman of the Provincial People's Committee; leaders of departments, branches and localities; ezCloud experts and representatives of units and businesses in the tourism sector in the province.
According to the assessment report at the conference, in 2020, as well as other localities in the country, Lao Cai tourism will face many difficulties and challenges caused by the Covid -19 epidemic. The number of visitors in the first quarter decreased sharply compared to the same period in 2019. As of November 25, 2020, the number of visitors to Lao Cai reached about 1.8 million, a decrease of 63% over the same period in 2019.The total revenue from tourists was about 6,200 billion VND, a decrease of 69% compared to the same period in 2019. accumulated in the same period of 2019.
At the conference, delegates discussed the trend of digital transformation in tourism with main contents such as: Application of information technology in local tourism development; agricultural development strategy associated with tourism development of Lao Cai province; tourism marketing solutions in digital transformation, linking tourism with agriculture; the role of ethnic minority women and women in the application of 4.0 technology in tourism business activities ...
Tourism experts also commented on the need to accelerate digital transformation in tourism activities, and at the same time offer solutions to support tourism businesses to overcome difficulties caused by the impact of translate covid like: hotel management solutions and digital transformation application; low-cost hotel operations solutions, 0 to 2 star hotel management; ecommerce level; online sales marketing solutions and digital transformation applications in sales, customer access ...
At the conference, delegates were also introduced and approached the suite of 3 Smart Travel software including: Lao Cai Tourism Portal, Lao Cai Tourism app and accommodation management system, camera system for tourism at tourist attractions of the province.
The conference on policy impact assessment and digital transformation solutions in tourism to respond to epidemics Covid-19 is one of the practical activities to promote digital transformation and develop smart tourism in the province. Lao Cai.
Previously, promoting the application of information technology and building smart tourism was one of the areas prioritized by Lao Cai to build under the pilot project of developing smart cities in Lao Cai province, period 2018. - 2025 approved in February 2018. Lao Cai province is also stepping up the work of information and communication, IT application in advertising and tourism promotion; Encourage the use of social networking sites such as: Facebook, Youtube, Zalo aim to attract domestic and foreign tourists to experience. In Lao Cai, all tourist spots have Internet agents, most restaurants, hotels and motels have high-speed Internet connection. Some communal cultural post offices in the tourist area are also equipped with computers to meet the high-speed Internet demand of visitors coming to Lao Cai. The tourism service businesses in the province have approached the application of IT and social networks to promote their images, products and services to customers.
